How to Create Impactful Corporate Partnerships

Listen to the full episode at or look up Nonprofit Nation on your favorite podcast app! 

You may think the first step in building a corporate relations program is prospecting and calling businesses. But what about truly understanding the problem that you are solving, and the community that you serve? Creating effective corporate relationships is more than just a financial transaction. Many corporations seek to build holistic relationships with nonprofits to pursue social change.

Tammy Charles, a self-proclaimed “social change geek” (love that!) is on a mission to help nonprofits initiate, develop, and sustain their corporate relationships by producing strategic alliances that not only drive revenue but innovation and social impact.  She has raised over $10 million in financial and nonfinancial capital in her career in nonprofit and consulting through building cross-sector partnerships, creating innovative business models, and helping organizations develop and craft clear strategies and goals.

Here are some of the topics we discussed:

  • Ways in which you can build authentic relationships with the people and communities that you serve
  • How to position your organization for major corporate investments and partnerships
  • How to start building your corporate relations strategy
  • Why nonprofits have to pivot away from events and galas into more innovative strategies

A Tammy quotable:  “Be willing to build relationships with the people that you’re serving, Build authentic relationships. Have coffee with these amazing people. Take the time to get to know them and their stories. And when you do, you’ll realize that the the solutions lie within them.”

Connect with Tammy:

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofitsas a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second bookHow to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

How to Build Your Nonprofit Email List Using Your Website & Social Media

Your email list is essentially the communicative lifeblood of your nonprofit.

Okay, that was a little dramatic, but seriously, your nonprofit needs a robust and plentiful email list to continue engaging your community and garnering support.

But how does your nonprofit go about building this active email list, you might ask?

Via your nonprofit’s website and social media profiles of course!

J Campbell Social Marketing has partnered with Elevation to bring you this free guide to building your nonprofit email list, using the tools that you already have!