The Beginner’s Guide to Writing the Perfect Fundraising Letter

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations.

It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing.

Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success.

Raising money from individuals is one of the best strategies you can implement.  According to Giving USA data, individual donors consistently account for over 75% of all the donations that are made in the United States each year. In 2021, over $484.85 billion was donated in the United States. Interestingly, these numbers have held steady for the past 40 years!

Take a look:

So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

Are You READY to Send a Fundraising Letter?

Before you decide to spend money on a mailing, it’s best to make sure your nonprofit is READY to be successful in the mail.

Review this short checklist and make sure you can check ALL the blocks before you decide to invest money in a fundraising letter.

Fundraising Letter Readiness Checklist