How to Bend Hearts to Your Cause

How to Bend Hearts to Your Cause

Listen to the full episode at or look up Nonprofit Nation on your favorite podcast app! 

There are more than 10 million nonprofits and non-governmental organizations worldwide. Nonprofit organizations account for 5-10 percent of the United States’ economy and about 10 percent of U.S. employment.

Nonprofits can be a force for good in the world, whether they are organized as charitable institutions, civic leagues, social welfare organizations, or social advocacy groups. They can tackle a variety of issues, ranging from healthcare to animal welfare to arts and culture. In a world where societal problems are aggravated by the pandemic, nonprofits give assurance that there are people ready to help those who are in need.

Just in time to help you tweak and improve your year-end fundraising campaign, my guest this week is the small nonprofit whisperer, Sandy Rees.

Sandy shows founders and leaders of small nonprofits how to fully fund their dream so they can make the difference they want to make in the world. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 figures to their bottom line. As the host of Fundraising TV,  she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable.

Here are some of the topics we discussed:

  • The biggest mistakes Sandy sees when people start a nonprofit – minefields to avoid
  • Actionable ways that even the smallest nonprofits can adjust their fundraising strategy
  • The 3 pieces of the fundraising puzzle you need to get right
  • How to combat the dreaded “overhead myth” and raise the money that you need to accomplish your mission

Connect with Sandy:

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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofitsas a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second bookHow to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

What do successful online fundraising campaigns have in common?

They have specific, achievable goals.

There is a sense of urgency to participate – a matching gift, a deadline.

There is trust built up BEFORE the campaign launches.

There is infrastructure in place to promote the campaign.

Use this free Planner when planning your next online fundraising campaign!